2023 is about to end and it was a significant year for healthcare as the industry shifted its focus towards previously overlooked areas. Although many of these issues are still being addressed, the COVID-19 pandemic also served as a turning point for the healthcare industry to transform itself and seize opportunities that can positively impact…
A go-to-market (GTM) strategy is a comprehensive plan that includes all the actions required to effectively launch a product or service and generate the intended effects. The main components of a good GTM strategy usually are: What is the difference between GTM and Marketing mix? The strategy for providing and advertising a product or service…
What is social impact? Social impact can be defined as a significant, positive change that addresses a pressing social challenge. Creating social impact is the result of a deliberate set of activities with a goal matching this definition. Among the Sustainable Development Goals adopted by all United Nations Member States in 2015, a blueprint to achieve a…
Mission-driven companies, also known as “profit-with-purpose corporations”, became over the past years a powerful trend when it comes to innovative business models. Until recently companies have mainly focused on maximizing Total Shareholder Return (TSR) and profits, quite understandably. Today, under increasing scrutiny from all stakeholders, companies started taking their Total Societal Impact (TSI) into consideration.…
Tomorrow the Jewish new year will be welcomed all over the world. This year, more than ever, it is not just a date marking the start of a new count. It is a date marking, for many of us, the transition from the old to the new. Our wish for all of you, our friends,…